My fellow students and I continuously discuss what skills are important for a content strategist. It’s kind of ridiculous how hard it is to really get a grasp on that.
We all come from wildly different backgrounds. Journalists (like Verena), brand managers (like Sandra), content marketers (like Dominik), designers (like Emanuel),.. Everyone of us brings their own perspective, everyone has a different focus. All of them are valid and valuable. The same is true about our lecturers, respected members of the content strategy community themselves.
How to express all the differences and similarities within just one job title?