The T-shaped content strategist, and why they share their skillset with founders

My fellow students and I continuously discuss what skills are important for a content strategist. It’s kind of ridiculous how hard it is to really get a grasp on that. We all come from wildly different backgrounds. Journalists (like Verena), brand managers (like Sandra), content marketers (like Dominik), designers (like Emanuel),.. Everyone of us brings […]

Towards a mindful content practice

Mindfulness can be applied to many situations in your private and business life. Working on content is no exception. Being mindful can make us more productive and intentional, instead of mindlessly producing content like a mad(wo)man. (I sure am guilty of that.) In this article, I’m going to share some useful pieces of advice around […]

Create future-friendly content with Content Modeling

Content modeling makes the difference between just writing words to put online and engineering your content – and engineering does sound better, doesn’t it? Compared to our fancy technical infrastructure, we usually don’t structure our content nearly as well. But like well-engineered code makes the codebase more maintainable and reusable, content modeling does the same […]

An Intro to ContentOps for Small Teams

You probably know the term DevOps: With DevOps, developers aim to do their jobs better with less friction by constantly improving how they do them. It’s a practice to optimize the efficiency and reliability of systems through automation and continuous delivery. The same is true for ContentOps. We want to make working with content more […]

Why bootstrapped content products suck

A list of tech podcasts. The ultimate guide to entrepreneurship.A handpicked selection of top Slack groups.A resource collection for growth hackers. You know these kinds of products by fellow indie makers and creators. Many of them suck – but not because they are not well-made or the idea behind them isn’t useful. It’s because most […]