We’re all just figuring out how to best use content for our businesses as we go. I interviewed some founders to ask them about their lessons learned so far.
My fellow students and I continuously discuss what skills are important for a content strategist. It’s kind of ridiculous how hard it is to really get a grasp on that. We all come from wildly different backgrounds. Journalists (like Verena), brand managers (like Sandra), content marketers (like Dominik), designers (like Emanuel),.. Everyone of us brings […]
Most of the times, I only really develop a strong opinion about a topic when I’ve written a piece about it. Puzzling together all of the separate thoughts floating in my head into one (hopefully) cohesive article is not always easy. I get frustrated and insecure, then calm, and in the end.. relieved. Reflecting will […]
Mindfulness can be applied to many situations in your private and business life. Working on content is no exception. Being mindful can make us more productive and intentional, instead of mindlessly producing content like a mad(wo)man. (I sure am guilty of that.) In this article, I’m going to share some useful pieces of advice around […]
Did you know that almost half of your day is directed by a bunch of habits, rather than your conscious decisions? About 45% of what you do every day is automatic behaviour – from brushing your teeth to making coffee and driving to work. Your habits also influence how you go about your (content) work.
Our own privilege and bias is invisible to us, so we don’t realize the power it gives us. It does harm when we prioritize the experience of privileged groups when creating digital products.
Changing that goes along with the discomfort of not looking away.
Content modeling makes the difference between just writing words to put online and engineering your content – and engineering does sound better, doesn’t it? Compared to our fancy technical infrastructure, we usually don’t structure our content nearly as well. But like well-engineered code makes the codebase more maintainable and reusable, content modeling does the same […]
You probably know the term DevOps: With DevOps, developers aim to do their jobs better with less friction by constantly improving how they do them. It’s a practice to optimize the efficiency and reliability of systems through automation and continuous delivery. The same is true for ContentOps. We want to make working with content more […]
I am not a fan of definitions. When you look up the definition of X, you assume that somebody has figured out exactly what X is. In my opinion, definitions should keep on evolving, but we tend to treat them as facts and start closing our minds as to what X could mean.
A list of tech podcasts. The ultimate guide to entrepreneurship.A handpicked selection of top Slack groups.A resource collection for growth hackers. You know these kinds of products by fellow indie makers and creators. Many of them suck – but not because they are not well-made or the idea behind them isn’t useful. It’s because most […]