Content Strategy & Operations for Bootstrappers
Have you ever liked one of those tweets advising founders to build authentic businesses? Yeah, me too. They go semi-viral all the time, because it sounds like an easy out. Being authentic… That means we just need to be ourselves to be successful, right? Honestly, without further context, it’s just inspirational blah. Retweeting it is […]
It’s not easy to research everything you need to know about content strategy as a founder. I’ve collected the resources that helped me to connect the dots between building bootstrapped businesses and creating a content strategy.
Strategy and winging it are not mutually exclusive. If a strategist tells you their work is strictly based on facts and data, they are either not very good at their job yet, or glossing over the parts that make them feel insecure. Or both. It’s hard to say “I don’t know for sure”, but uncertainty […]
We’re all just figuring out how to best use content for our businesses as we go. I interviewed some founders to ask them about their lessons learned so far.
My fellow students and I continuously discuss what skills are important for a content strategist. It’s kind of ridiculous how hard it is to really get a grasp on that. We all come from wildly different backgrounds. Journalists (like Verena), brand managers (like Sandra), content marketers (like Dominik), designers (like Emanuel),.. Everyone of us brings […]
Most of the times, I only really develop a strong opinion about a topic when I’ve written a piece about it. Puzzling together all of the separate thoughts floating in my head into one (hopefully) cohesive article is not always easy. I get frustrated and insecure, then calm, and in the end.. relieved. Reflecting will […]
Mindfulness can be applied to many situations in your private and business life. Working on content is no exception. Being mindful can make us more productive and intentional, instead of mindlessly producing content like a mad(wo)man. (I sure am guilty of that.) In this article, I’m going to share some useful pieces of advice around […]
Did you know that almost half of your day is directed by a bunch of habits, rather than your conscious decisions? About 45% of what you do every day is automatic behaviour – from brushing your teeth to making coffee and driving to work. Your habits also influence how you go about your (content) work.
Our own privilege and bias is invisible to us, so we don’t realize the power it gives us. It does harm when we prioritize the experience of privileged groups when creating digital products.
Changing that goes along with the discomfort of not looking away.
Content modeling makes the difference between just writing words to put online and engineering your content – and engineering does sound better, doesn’t it? Compared to our fancy technical infrastructure, we usually don’t structure our content nearly as well. But like well-engineered code makes the codebase more maintainable and reusable, content modeling does the same […]
