Content Strategy & Operations for Bootstrappers
Have you ever liked one of those tweets advising founders to build authentic businesses? Yeah, me too. They go semi-viral all the time, because it sounds like an easy out. Being authentic… That means we just need to be ourselves to be successful, right? Honestly, without further context, it’s just inspirational blah. Retweeting it is […]
It’s not easy to research everything you need to know about content strategy as a founder. I’ve collected the resources that helped me to connect the dots between building bootstrapped businesses and creating a content strategy.
Strategy and winging it are not mutually exclusive. If a strategist tells you their work is strictly based on facts and data, they are either not very good at their job yet, or glossing over the parts that make them feel insecure. Or both. It’s hard to say “I don’t know for sure”, but uncertainty […]
We’re all just figuring out how to best use content for our businesses as we go. I interviewed some founders to ask them about their lessons learned so far.
My fellow students and I continuously discuss what skills are important for a content strategist. It’s kind of ridiculous how hard it is to really get a grasp on that. We all come from wildly different backgrounds. Journalists (like Verena), brand managers (like Sandra), content marketers (like Dominik), designers (like Emanuel),.. Everyone of us brings […]
Our own privilege and bias is invisible to us, so we don’t realize the power it gives us. It does harm when we prioritize the experience of privileged groups when creating digital products.
Changing that goes along with the discomfort of not looking away.
Content modeling makes the difference between just writing words to put online and engineering your content – and engineering does sound better, doesn’t it? Compared to our fancy technical infrastructure, we usually don’t structure our content nearly as well. But like well-engineered code makes the codebase more maintainable and reusable, content modeling does the same […]
I am not a fan of definitions. When you look up the definition of X, you assume that somebody has figured out exactly what X is. In my opinion, definitions should keep on evolving, but we tend to treat them as facts and start closing our minds as to what X could mean.
A list of tech podcasts. The ultimate guide to entrepreneurship.A handpicked selection of top Slack groups.A resource collection for growth hackers. You know these kinds of products by fellow indie makers and creators. Many of them suck – but not because they are not well-made or the idea behind them isn’t useful. It’s because most […]
“One of the most powerful decisions a maker can take is to stop hiding behind their products.” Anne-Laure Le Cunff Make & Shine – An indie maker’s guide to personal branding As an indie maker, your products are tied to you as a person. You are the one building them up from nothing, and self-funding […]
